For Aagghhoo, the design approach is centric to babies' ergonomic needs when it comes to clothing or sensorial play products. Visual language of the brand draws inspirations from a baby's emotive state, which brings freshness through the prints and colours we offer. Our launch collection was primarily a collation of pure milky whites, minimal dainty prints and colour tones inspired from a baby's emotive state.
All our fabrics are weightless handmade Bengal muslins/cottons, Jamdani, eco-logic long staple south cotton muslins and Khadi. We work with only most authentic natural dyers in the country who give certified natural dyeing services. We apply various traditional/non-traditional techniques of print design in natural/herbal colours.