Ochre beads & wind chimes was established in the year 2011 in a village called Hadgud, Distt. Anand, Gujarat. Women of this village are encouraged & trained in creating an interesting range of handmade products. A range of interesting hand crafted ceramic pieces is assembled into different forms of ceramics jewelry, wind chimes and various space accessories. 

The aim of the initiative by an NID alumni, Kavita Ganguly is to help the Women of this village to generate a regular & sustainable source of income. Ochre started as a development program called “FIVE OHURS FIVE DAYS”, under which women of the village were called only for five hours, 12 noon to 5 in the evening, to give their non-productive time and were train in various ceramic techniques to make small things like jewelry & wind chimes.