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Chennimalai is Bharathi Devarajan's native village, 27 kms away from Erode. It is a handloom village, which had over 100,000 handloom weavers a decade ago. However, the threat of commercialization led to a decline in the number of weavers. The art form was on the verge of extinction. That is when a ..

Chennimalai is Bharathi Devarajan's native village, 27 kms away from Erode. It is a handloom village, which had over 100,000 handloom weavers a decade ago. However, the threat of commercialization led to a decline in the number of weavers. The art form was on the verge of extinction. That is when a ..

Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..