A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
When Indra, the lord of rains, showed his wrath on the people of Vrindavan, with violent rains and thunder, lord Krishna lifted the Govardhan Mountain like an umbrella and saved the inhabitants – the cows and cowherds, from Indra’s fury. Indra was humbled and the people started worshi..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, when his servant was about to change the bed sheet, the king stopped him, saying “Aaj Rakh” (keep it today); he had liked it so much. It was a beautif..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great decline in the handloom industry. The khadi weavers were first affected with the subsequent establishment of the powerlooms in India. Imitations of th..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great decline in the handloom industry. The khadi weavers were first affected with the subsequent establishment of the powerlooms in India. Imitations of th..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great decline in the handloom industry. The khadi weavers were first affected with the subsequent establishment of the powerlooms in India. Imitations of th..
One of the finest Indian hand woven textiles is traditional Kota Doria, this almost weightless textile is very popular for its gossamer feel, sheerness and corded texture. It is woven in few villages of Kota, Bundi and Baran districts of Rajasthan. It is believed that in 18th century Maharao Bhim Si..
One of the finest Indian hand woven textiles is traditional Kota Doria, this almost weightless textile is very popular for its gossamer feel, sheerness and corded texture. It is woven in few villages of Kota, Bundi and Baran districts of Rajasthan. It is believed that in 18th century Maharao Bhim Si..