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Craft of India

The act of ‘hand-crafting’ an object to suffice a daily chore; to pacify a need of faith; as an artistic expression; or perhaps to hone the dexterity of a pair of hands. This act of ‘crafting’ is but the most potent proof of the ‘civil-ness’ within any civilization. The ancient act of crafting almost always is a reflection of the times…and sometimes is powerful enough to make time itself its reflection.

Deep within its bowls, a craft holds dear the myths, legends, and faiths that lent it its form, these stories desperately need to be shared with the onlooking audience. These stories not only help the onlooker appreciate the craft righteously but also offer many a lessons in humble living. Indian Handicrafts have weathered many a storms at the hands of increased industrialization and overall paradigm shifts in the crafts’ production and consumption ecosystem. The global consumer now slowly wakes to the actual ecological price that the increasingly mechanized and plastic-addicted industries entail. They are more willing now than ever before to hear and pay heed to the tales of craft.

Gaatha brings to you, traditional Indian handicrafts and the culture behind them, directly from the very home of the Indian artisan. Buy Indian handicraft and learn about craft culture in India.


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Gaatha is a story of artisans, crafts and traditions. We bring commercial and social benefits to artisan settlements, uplifting their value through our products and extensive research archives.
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