Indian handicrafts online by Technique
In an era driven by industry, we bring you one step closer to a world of handmade treasures from the interiors of India......explore and buy beautiful Indian handicrafts online.
Craft & Research focused
- Discover & Shop -
100% original Handicraft & Handloom
- we share ours best with you -
With Artisans for the Artisans
- Giving face to the Maker -
Free Shipping across India
- Ship internationally -
In an era driven by industry, we bring you one step closer to a world of handmade treasures from the interiors of India......explore and buy beautiful Indian handicrafts online.
Skill & Technique
Indian Handicrafts
We believe that when a craft dies we not only lose the object, we also lose generations of faith and wisdom that went into the object, trying to show us an elegant balanced way of life.
Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on 'features', crafts sell on the processes / stories / heritage that go into making them.
At Gaatha we are marrying craft-research with clever understanding of technology to build rich immersive online experiences. Amidst growing online retail, Gaatha intends to educate the visitor about the heritage behind the crafts and present an opportunity to not only learn about our fantastic heritage but also contribute towards conserving it.
Discover what we do
Gaatha | A tale of Indian Craft
Gaatha is a story of artisans, crafts and traditions. We bring commercial and social benefits to artisan settlements, uplifting their value through our products and extensive research archives.
Our Partners : Blue Dart . DHL . Indian Post
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