is renowned for the excellence and wide variety of her textiles. The
‘Vedas’ India’s most revered scriptures refer to the pictorial and
restorative properties of several herb based dyes centuries ago. After
the introduction of synthetic dyes in 18th and19th
centuries there was a decline in the use of natural dyes due to the
complex and elaborate process. Synthetic dyes however have a enormous parting polluting the environment, not leaving us much time to correct
the harm before it destroys our resources. Most of water, air and soil
pollution is connected directly or indirectly with textiles.
is why AURA was born. Arun and Sonal’s love for the environment leads
AURA to provide the world with healthy textiles that roots us to nature
and provides the users a toxic free alternative. At Aura we see a
futuristic world where every user may enthusiastically choose herbal dyed
fabric without compromising on design, quantity or quality. And we are
accomplishing this dream through our carefully developed process and materials which have been applauded and certified by internationally recognized organizations like Global Organic Textile Standard (GOTS). Our
variety in processes on a diverse range of fabrics not only reflects our superior capabilities but also our interest in high quality. This paired
with our beautiful range in colours and prints allows us to be at par
with the enormous industry.
add to this we take pride in our practice of recycling the solid as well
as liquid waste produced. This not only allows us to be the producers of
fabric that is completely Eco-friendly, but makes our process a
reflection of our belief “We live and dye naturally”
herbal dyed organic products are soft to touch and provide more strength
than conventional cloth The herbal colors used have proven to be
therapeutic to the eye, mind, body and therefore are widely used in
homeopathy and other nutritional supplements. All products are Bio
Herbal dying process is a major contributor to put AURA an entire
milestone ahead of the other existing textile available in the market.
Our dying process has been developed through extensive research and
revival of ayurvedic dying process used during the Indus Valley Civilization.
Peels and skins of herbs, fruits, plants such as Madder, Haritaki, Tumeric, Pomegranate, Onion, to name a few are used to come out with beautiful , skin – friendly colors. These are 100% non-allergenic and Natural.
take pride in having developed a product& dying process which is
not only meets the international standards of quality, but also helps to
save the environment by not using any of those 8000chemicals which are
widely used in the textile industry for getting the vibrant colors we see
offerings are wide, ranging from bedding sand bath to apparel for men,
women and kids. We are only ones worldwide who offer ‘organic herbal inner’ for both genders including kids.