Celebrating 12 Years Of Trust...

उत्सव ✻ Tissue Chanderi Silk Saree ✻ 32

Threads over threads wrapped around a women.... tassels of flower buds about to bloom... wind swinging their fragile petals ... handwoven in fine chanderi... these saris carry her simply caressed with elegance....

  • Rs.8,499

Availability: Sold Out

Product Code: 1205-NBH19-32

Made/ Mkt. By: Nool by hand

Box- L.W.H | Wgt:216 x 43 x 0in | 250g

Chennimalai is Bharathi Devarajan's native village, 27 kms away from Erode. It is a handloom village, which had over 100,000 handloom weavers a decade ago. However, the threat of commercialization led to a decline in the number of weavers. The art form was on the verge of extinction. That is when a handloom fabric manufacturing company began with a magnificent vision – to revive the Chennimalai cluster. It was called the Five P Venture. Residents of a once thriving village, Chennimalai weavers (Tamil Nadu, India) boasted of the most exquisite handloom designs. The powerlooms had long replaced the handlooms.

It was in 2012 that my dad, Mr. Devarajan, along with trusted friends and associates came together, and instrumented a change to happen. A business venture took place with a focus on preserving India’s heritage and also giving back some love to the community. All the fabrics at Five P are woven by hand using traditional and eco-friendly methods. Thus began the manufacturing of beautiful fabrics and designs to meet the demands of an eco-conscious consumer base. 

With such a background, Mr. B. Devrajan had a support manufacturing system in place and that is when he thought he could come up with a brand for the Indian ethnic market. Fabindia, Malkha and Good Earth, he says,  were some brands that inspired him. He wanted the brand name to be a tamil word, one which would touch the local hearts before touching corners of the world. Hence, he came up with the name NOOL by hand (‘Nool’ – meaning ‘thread’ in tamil).

For many generations, the artisans of Chennimalai have been weaving some very exquisite fabrics that were known for their craftsmanship, texture, design and durability. Today, the evolution of fashion has created consumers that are too fickle and too fast, to take a moment and appreciate the detail and passion that these artisans put into their creations. NOOL finds an exciting way to reclaim this engagement between artisans and consumers that once existed for handlooms. The traditional skills are timeless in their appeal, but they need to stay connected to remain vibrant and sustainable. NOOL merely re-formulates the essence of this “connection” using an exhilarating fusion of western designs and eastern skills.

All our weavers are from the Chennimalai village. Now there are 20 weavers, which comprise both Jacquard and Dobby weavers. Originally trained to weave the coarse cotton and synthetic bed sheets, they have now been trained under us to weave linen, denim and finer count materials. And they do learn, with so much passion. 

One of the main missing factors in handlooms was the lack of modern appeal to woo every kind of consumer. With some technical and design help, we at NOOL began the process of sourcing raw materials and worked diligently with the weavers. An Australian team of three had come in to do a case study on the Chennimalai cluster. They found that there is immense potential in the cluster and developed Handwoven Organic Cotton Indigo Natural Dyed Denim with them.

Made by Chennimalai Artisans Working With Nool by hand
Product details Products in stock will be shipped within 2-3 days.Product on order will be shipped within 1-2 week from the date of purchase.
Made of Tissue Chanderi silk
Note This product is handcrafted and may have slight irregularities that are a natural outcome of human involvement in the process. The colours seen in the image may vary from the actual product due to different screen resolutions. With blouse piece
Instruction We took a conscious decision to use unbleached cotton yarns for the most part of the saree to reduce the footprint on the environment. As a bonus, adding a softer feel to the sarees! A cozy saree that is simple with a little drama. The grey and off-white checks is set against a play of colours in the border. Paired with our classic grey blouse piece it is a great comfort wear for any day.
COD - Option Not Available

Are we liked?


I just received my two scarfs. I love them, so beautiful. Now I know where to order my Christmas gifts. Thank you very much.

J. Vogt

I have always had profound love for Indian handicraft and I have decorated my house with such items which is when I first found Gaatha and have been coming back to them since. Very responsive and the quality is always amazing

Bhavik Mehta

Everytime I buy a saree from you guys, everyone keeps asking me where I get them from. It makes for a great gift as well... so creative and artistic, fabrics feel great

Archita Nair

I first ordered one brass kitchen set and other home decor products from Gaatha and the quality was extremely good. Thank you Gaatha

Aparichita Sen

So delighted to find the Gaatha shop filled with a treasure trove of handcrafted products! The shopping experience was smooth and I received the Ajrakh saree that I had ordered in less than a week. Loved the saree and look forward to more shopping with you. God bless

Kalpana Padhi Das

I received my saree today. The folks at Gaatha were very responsive when I had some questions before placing the order. The saree is absolutely beautiful! In fact it is so much more pretty in person. The cotton is soft to touch and drapes likes a dream. Very pleased with my purchase!

Meenu Devrani

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