Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
The magnificent Gadawal sarees are inspired from temple and nature, the motifs have always been in the shape of temples, and the architecture of religious places.Mythology tells us that the Gadwal silk weavers are the direct descendants of Jiveshwar Maharaj – the first weaver of Hindu gods and godde..
Lying in the western frontiers of India, the Gujarat province with its 1600 km long coastline has been the centre for international trade since ancient times. The trade vastly depended on agricultural produce and products of fine craftsmanship, port of Mundra being one of the major stops during anci..
Shibori ~ Shibori is a Japanese counterpart for Indian traditional Tie n Dye Technique practised in Rajasthan & Gujarat in India & many other Asian countries. The basic principle behind the art is creating a resist in the fabric before dyeing, by means of folding, twisting, scrunching a..
Shibori ~ Shibori is a Japanese counterpart for Indian traditional Tie n Dye Technique practised in Rajasthan & Gujarat in India & many other Asian countries. The basic principle behind the art is creating a resist in the fabric before dyeing, by means of folding, twisting, scrunching a..
This story goes back to 800 years ago, when artisans of Saurashtra migrated to Madurai region of Tamil Nadu in late 16th century. The artistic traditions of Saurashtrain artisans flourished under the patronage of Nayak Kingdom and the migratory artisans created their space and place in the Kingdom. ..
From the plateaus of Madhya Pradesh, to the arid Thar Desert of Rajastha, to those of salt along the coastal lines of Arabian sea in Kutchh... she pulled a fistful of inspiration from where ever her clan moved, to embellish her ‘Odhni’ and ‘Ghagra’ with it. Champa, Dhola maru, Jalam Buta, Mirchi and..
From the plateaus of Madhya Pradesh, to the arid Thar Desert of Rajastha, to those of salt along the coastal lines of Arabian sea in Kutchh... she pulled a fistful of inspiration from where ever her clan moved, to embellish her ‘Odhni’ and ‘Ghagra’ with it. Champa, Dhola maru, Jalam Buta, Mirchi and..
From the plateaus of Madhya Pradesh, to the arid Thar Desert of Rajastha, to those of salt along the coastal lines of Arabian sea in Kutchh... she pulled a fistful of inspiration from where ever her clan moved, to embellish her ‘Odhni’ and ‘Ghagra’ with it. Champa, Dhola maru, Jalam Buta, Mirchi and..
From the plateaus of Madhya Pradesh, to the arid Thar Desert of Rajastha, to those of salt along the coastal lines of Arabian sea in Kutchh... she pulled a fistful of inspiration from where ever her clan moved, to embellish her ‘Odhni’ and ‘Ghagra’ with it. Champa, Dhola maru, Jalam Buta, Mirchi and..
Spring tickles my feet as love soaks this air,Is it a new reason to live, or just this excuse of the fair.I can wait to look my best, as I embrace the bridal flair.The brilliance of this silver competes with the spark that dwells in my stare.A tribal damsel dresses up for an occasion of surpris..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A synesthetic expression…where songs and words dance on canvas, colours and patterns make musical harmonies…The Gond tribal painting is an experience ..
A bullock cart (Gadi) wheels through a village trail, carrying all the basic household commodities that a ‘Gadia Lohar’ (nomadic blacksmith) may need ..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great ..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great ..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great ..
The East India Company imported raw cotton from India while they dumped the local Indian market with inferior machine-made cloth. This led to a great ..