Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
What do you call a sleepy village in Assam, where the entire population weaves magic with silk? “Silk-haven”, “Manchester of the East”, “Manchester of Assam”. Yes, these are a few synonyms given to Sualkuchi (pronounced Hualkusi) because of its large number of textile industries. Situated some 30 km..
Think of Gujarat and vibrant images flash across the mind… the exhilarating Garba, decorated camels in the great Rann and everyone clothed in colourful embroideries. Gujarat can be called one of the biggest contributors to the image of India as a colourful country.
There are not one or..
Think of Gujarat and vibrant images flash across the mind… the exhilarating Garba, decorated camels in the great Rann and everyone clothed in colourful embroideries. Gujarat can be called one of the biggest contributors to the image of India as a colourful country.
There are not one or..
Think of Gujarat and vibrant images flash across the mind… the exhilarating Garba, decorated camels in the great Rann and everyone clothed in colourful embroideries. Gujarat can be called one of the biggest contributors to the image of India as a colourful country.
There are not one or..
Think of Gujarat and vibrant images flash across the mind… the exhilarating Garba, decorated camels in the great Rann and everyone clothed in colourful embroideries. Gujarat can be called one of the biggest contributors to the image of India as a colourful country.
There are not one or..
Think of Gujarat and vibrant images flash across the mind… the exhilarating Garba, decorated camels in the great Rann and everyone clothed in colourful embroideries. Gujarat can be called one of the biggest contributors to the image of India as a colourful country.
There are not one or..
Mankind has always been inspired by images as visual references. Since the time we lived in caves a primal desire to depict surroundings and tell the tales of our life experiences has driven us to convert these images in tangible forms. With the advent of photography, the primitive techniques of pre..
The name "croche" comes from the French word "crochet", meaning small hook. In India it is right to say that with the arrival of the first batch of Nuns and Missionaries from Portugal, the craft found roots and made its way in almost every house in Goa. Crochet has a traditional market in Goa since ..
The name "croche" comes from the French word "crochet", meaning small hook. In India it is right to say that with the arrival of the first batch of Nuns and Missionaries from Portugal, the craft found roots and made its way in almost every house in Goa. Crochet has a traditional market in Goa since ..
“Here’s a mountain we climbed, where a burnished pathway leads to nowhere but oneself… here’s a river we crossed and pitched our tent next to, where its rhythm cradled us into dreams and an awakening to the beginning of another… here’s a place we have found where worldly words have no meaning… here’..
A camp in a desert or a hunting expedition in the middle of a forest or a battle field, something that stayed with the kings of the western India irre..
A camp in a desert or a hunting expedition in the middle of a forest or a battle field, something that stayed with the kings of the western India irre..
A camp in a desert or a hunting expedition in the middle of a forest or a battle field, something that stayed with the kings of the western India irre..
Misty daybreak and the first calls of the rooster in a scenic village have the men going to the river for ablutions, preparing themselves for a day fi..
Misty daybreak and the first calls of the rooster in a scenic village have the men going to the river for ablutions, preparing themselves for a day fi..
Misty daybreak and the first calls of the rooster in a scenic village have the men going to the river for ablutions, preparing themselves for a day fi..
Misty daybreak and the first calls of the rooster in a scenic village have the men going to the river for ablutions, preparing themselves for a day fi..
Misty daybreak and the first calls of the rooster in a scenic village have the men going to the river for ablutions, preparing themselves for a day fi..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
“If an image has to be made, it must be made of wax first” Vishnusamhita, 5th century AD.Under clouds of smoke emanating from earthen lamps, amid batt..
“Older than history, older than tradition, older even than legend—and looks twice as old as all of them put together."- Mark Twain on The city of Vara..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
A synesthetic expression…where songs and words dance on canvas, colours and patterns make musical harmonies…The Gond tribal painting is an experience ..