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For the past 13 years, Gaatha has been documenting and working closely with Indian artisans. With our deep research and expertise, we bring you only authentic Indian handloom and handicrafts online. We not only showcase traditional products but also adapt them to contemporary needs.

We believe artisans should work in their native places, engaging and uplifting local communities. Today, Gaatha collaborates with numerous craft clusters across India, bringing you closer to a world of handmade treasures. If you, too, love these humble crafts, explore Gaatha’s online shop to buy Indian handicrafts directly from the homes of artisans, delivered to your doorstep.

Made & Mkt by: Jawaja Durrie Association Product Code: 37483
Probably the lesser known offspring of Artisans’ Alliance, Jawaja, the durries of Beawar, Rajasthan, are no less than the leather craft of this 35 year old association. Durrie, the Indian counterpart of the carpet, is a non-pile rug that has its own unique colours, patterns and materi..
Rs.2,200
Woolen rugs ~ Lanes of winter (3'X3') Woolen rugs ~ Lanes of winter (3'X3')
Out Of Stock
Made & Mkt by: Jawaja Durrie Association Product Code: 37482
Probably the lesser known offspring of Artisans’ Alliance, Jawaja, the durries of Beawar, Rajasthan, are no less than the leather craft of this 35 year old association. Durrie, the Indian counterpart of the carpet, is a non-pile rug that has its own unique colours, patterns and materi..
Rs.2,200
Made & Mkt by: Jawaja Durrie Association Product Code: 37481
Probably the lesser known offspring of Artisans’ Alliance, Jawaja, the durries of Beawar, Rajasthan, are no less than the leather craft of this 35 year old association. Durrie, the Indian counterpart of the carpet, is a non-pile rug that has its own unique colours, patterns and materi..
Rs.3,900
{ Pothi Folder -A4 } or { Pothi Folder -A4 + Bag + Wallet } ~ A { Pothi Folder -A4 } or { Pothi Folder -A4 + Bag + Wallet } ~ A
Out Of Stock
Made & Mkt by: Gaatha Product Code: 3788-k3
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, when his servant was about to change the bed sheet, the king stopped him, saying “Aaj Rakh” (keep it today); he had liked it so much. It was a beautif..
Rs.2,000
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Craft of India

The act of ‘hand-crafting’ an object to suffice a daily chore; to pacify a need of faith; as an artistic expression; or perhaps to hone the dexterity of a pair of hands. This act of ‘crafting’ is but the most potent proof of the ‘civil-ness’ within any civilization. The ancient act of crafting almost always is a reflection of the times…and sometimes is powerful enough to make time itself its reflection.

Deep within its bowls, a craft holds dear the myths, legends, and faiths that lent it its form, these stories desperately need to be shared with the onlooking audience. These stories not only help the onlooker appreciate the craft righteously but also offer many a lessons in humble living. Indian Handicrafts have weathered many a storms at the hands of increased industrialization and overall paradigm shifts in the crafts’ production and consumption ecosystem. The global consumer now slowly wakes to the actual ecological price that the increasingly mechanized and plastic-addicted industries entail. They are more willing now than ever before to hear and pay heed to the tales of craft.

Gaatha brings to you, traditional Indian handicrafts and the culture behind them, directly from the very home of the Indian artisan. Buy Indian handicraft and learn about craft culture in India.


Discover what we do

Gaatha is a story of artisans, crafts and traditions. We bring commercial and social benefits to artisan settlements, uplifting their value through our products and extensive research archives.