Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.At the Ethicus S..
The future belongs to those who believe in the beauty of their dreams. -Eleanor RooseveltGoing against tradition, a man decided to create his own dest..
The future belongs to those who believe in the beauty of their dreams. -Eleanor RooseveltGoing against tradition, a man decided to create his own dest..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
A familiar chatter swells in the air as feet chase the trail of a carelessly flying odhani in the by-lanes of Bhuj, spilling colors all over. While&nb..
There is something excruciatingly beautiful about a little town in the heart of Rajasthan, specked with colour all the time. With the sun’s heat breat..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
A bullock cart (Gadi) wheels through a village trail, carrying all the basic household commodities that a ‘Gadia Lohar’ (nomadic blacksmith) may need ..
The name "croche" comes from the French word "crochet", meaning small hook. In India it is right to say that with the arrival of the first batch of Nu..
Long time ago, there was a king of Sindh, who like any other king, was fond of royal luxuries and used to sleep on a new bedspread everyday. One day, ..
Firozabad is situated in the west of Uttar
Pradesh. This industrial town of Uttar Pradesh, very popularly called the ‘Glass City of India’ is a renow..